Why BARE Zero Proof® is Unique
Built by Pros. Backed by Bartenders. Loved by Consumers.
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About us
Premium Non-Alcoholic. Proven Demand. Built to Scale.
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Superior Authentic Taste & Mouthfeel: Bartender-tested, cocktail-optimized. Nothing “mock.”
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Distribution Network: Strategic Partnerships in place
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Proprietary IP: 4 Years Product Development - Scalable across multiple beverage segments for expansion
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Zero-Proof, Full Flavor: Ultra-Premium positioning in a fast growing category
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Trusted by Top Bartenders: Featured on menus at 5-star hospitality venues, restaurants, and mixologists bars across key U.S. Markets
“Mindful drinking is no longer a niche. It’s the future of hospitality.”
—2025 Bacardi Global Trend Report
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The Zero-proof Movement
Today’s consumers are choosing mindfulness over intoxication. With Gen Z & Millennials leading the shift, the rise of alcohol alternatives is permanent & accelerating. The premium zero-proof spirits space is no longer niche: It’s a transformation of how we socialize.
- In 2022, the global no-alcohol drinks market surpassed $11 billion. The U.S. no-alcohol category is projected to grow at an 18% volume AGR from 2024–2028, reaching an estimated $5 billion in market value by 2028.
- Non-alcoholic spirits sales have experienced significant growth, with a 113.4% increase in the last year, reflecting a surge in consumer demand for sophisticated alcohol-free options.
- Lyre’s, a leading non-alcoholic spirits brand, achieved a $500 million valuation in under three years, underscoring the market's rapid expansion and investor interest.
“The no/low alcohol beverage market is one of the fastest-growing markets in F&B and is showing similar characteristics to plant-based milks, meats, & other mindful consumer categories.”
— Daniel Grossman, Managing Director, D Squared Capital